Should you still need convincing that it's a good idea to let the LPA help you with marketing, here are some stories from members who have used the LPA's muscle power. They all got fantastic exposure which has made a positive difference to their careers. Will it be you next?
Philip Lee Harvey - LPA
"I use the LPA because it puts me on a platform with other critically-recognised photographers. In terms of exposure, the LPA has a massive footprint, so any news the LPA publishes about me flies straight up the search-engine results. Basically, putting information about myself out through the LPA gets me straight in front of an international audience."
Annemieke Goldswain-Hein - LPA
"When I approached the Arts Council for funding, I used my LPA portfolio and two featured galleries to show I am actively marketing myself. This is an absolute must if you want funding. Less critical but just as helpful in the long-run, I've had great feedback from people seeing my work on the LPA website.
Peter Remmers - LPA
The LPA and Gallery 1839 keep Peter on page one of Google.
"I work in California. As soon as you mention the word "London" in any conversation it makes people listen: it carries considerable clout! So the LPA brand gives kudos to my work on an international level. When people go to the LPA site to view my work they go on to browse around and tell me they are really impressed by the site. Having that superb website really helps. Gallery 1839 gives immediate recognition that I am also a fine art photographer. Of course, buying photographic images is a luxury so, in the current climate, we all have to keep on rebranding ourselves to keep people impressed. I constantly change my profile, keep my portfolio up to date and keep in touch with the LPA by sending them new images and text. I'd advise other LPA members to communicate more with the LPA. Constantly update your text and images. If you write an article, link it to the LPA and use the logo. I am totally behind LPA - it has really helped me gain exposure - and think we should all use it more shrewdly."
Tony Briggs - LPA
"What I like about the LPA is that it has a fresh feel amongst the other industry organisations. The LPA is down-to-earth and really approachable and seems to have an upbeat feel about it. I think the industry needed that; it’s the only organisation of its type that I subscribe to. In my experience, I've found that the LPA give artists a lot of help, advice, resources and promotional opportunities.
"Winning an award or being one of the LPA's highlighted artists gives you a reason to re-establish contact with agencies and galleries; it gives you something new and exciting to say about your work and creates some PR for you.
"It's refreshing to be part of an association that actively promotes its members – it's easy to see that the LPA really understands the importance of marketing in today's web-driven market. As a member, you also come to realise that the LPA understands the importance of gallery exhibitions; the organisation really puts a lot of work into organising them in partnership with it members."
Still Life Photography by Barney Edwards