George Kavanagh made a promise with himself long ago. “I pledged to spend more time making pictures from my fishing passion,” the photographer says, “especially at a time when there are so many people from all walks of life making fishing a big part of their free time.”
The stunning series of images which won George Series Gold in the LPA’s recent “Let’s Face It: 4” competition reflect his intimate love of fly fishing and the characters who inhabit the riverbanks. Part of a series about fly fisherman, they are a culmination of a lifelong passion. “I have fished since childhood,” explains George. “These images were taken at a local fishery near my home in Oxfordshire.”
George is a fan of entering photography competitions, believing that they are a great way of creating positive exposure and maximising visibility. “The LPA is a rewarding association to be part of,” he believes, “and a great way to feed an ever-hungry visual market. I never hesitate to join in on the competitive side.”
A successful commercial photographer, George has won a raft of awards including the Agfa B&W Award, Creative Circle award for Advertising and various Association of Photographers awards. He shoots mainly on location all over the world, working to client briefs. His aim is always to compliment a client’s product and brand identity, whilst including his own creative visual direction. “This creates a healthy pressure, with good results,” George says. “Many of my clients give me visual freedom with a degree of restraint, which is only fair as photographers are a bought commodity.”
George considers that some of his best recent work has been shot for Grant Thornton, Gam and Meile. It is soon to be released onto the advertisers’ market.